How to measure SEO Effectiveness?

Every website SEO performance and results can be measured through following three factors.

1.       Monitor Keyword Rankings

2.       Analyze Monthly Visitors

3.       Track Leads & Conversions

1) Monitor Keyword Rankings

Initially every website will be targeted to few keywords which are relevant to respective website niche. SEO Professionals should make sure that “respective landing pages of the website should be indexed & ranked for targeted keywords”. If your website is started ranking for few long tail keywords in the first month itself, it means “your SEO team is doing the right job”. Also month over month keyword rankings positions should be improved. With the help of following kind of report everybody can measure their SEO effectiveness.

Note: This will not happen in all cases, because few of the niches are highly competitive, so it will take little more time to get results.

2) Analyze Monthly Visitors

Every website visits can be tracked through Google Analytics. It’s free tool offered by Google, also simple to install & activate on website. Usually for a new website minimum two months’ time required to receive traffic from search engines. From 3^rd month onwards every website will start receiving little traffic and it should be gradually increased month over month. Of course, traffic increase in every month is a difficult task, so at least existing minimum traffic shouldn’t be decreased.

If your SEO team is continuously adding new content pages then the traffic should be improved. So keep an eye on website traffic and measure your SEO team efforts. Ask your SEO team to provide monthly improvement stats and reports for your reference.

3) Track Leads & Conversions

Your website should have Phone number, Email ID and Inquiry box if you are offering services. If your site is an eCommerce portal then it’s important to have online payment facility, so that visitors will purchase your products through online.

Compare month over month stats whether you are receiving any inquiries or sales from your website or not and calculate ROI. Sometimes cannot expect immediate ROI through SEO efforts as SEO will give good results in longer run. However make sure to push and keep little pressure on your SEO team to have max output.

Successful Organic SEO Strategy in 2011

As 2011 comes to a close, I reflect on tried and successful initiatives implemented throughout the year. This article dives into three proven strategies that help clients drive high return on investments in terms of online revenue.

 

2011 has been a very exciting year in the SEO landscape with many changes, updates, and new ideas happening on search engines. As we are approaching the end of the year 2011, now is a good time for us to review some of the most successful initiatives and strategies that I have implemented thus far this year.

 

Quality Content has always been one of our core SEO strategy, as many industry expert puts it “Content is King”. The updates that happened in 2011 are the perfect testimony on just how important content is. For example:

1. • One of the focuses of the 2011 Google Panda updates was aimed at the quality of site content, with this update; many sites that acted as content farm or boasted low quality duplicate contents were penalized. On the flip, my vigorous standard on the quality of content has ensured our websites came of this update unscratched, with some sites performing even better.
   • We are also continually improving our products and tools such as E-Coupon, CMS, Review Modules, etc to help client websites maintain freshness of content.
   • We also implemented Rich Snippets to help Search Engines identify the on-page content more easily and accurately.
2. Design and content goes hand-in-hand. We have always preached the idea that website design should prioritize usability and crawlability along with being visually appealing. Updates that happened in 2011 were yet another testimony of this idea.
   • As you can see in the example given below, this is how websites are being crawled and shown on the new Google Preview feature introduced earlier in the year. Image 1 shows how a well developed hotel site fouced on usability and crawlability is previewed on Google Preview. Image 2 shows an example of a site that was developed purely focusing on visual appeal.
   • The second reason why usability-focused design is important is because download time affects search, and Google has shown just how important it is in their webmaster tool.
3. Another area of focus we have in 2011 is the Cross Channel Optimization initiative. Interweaving online channels and marketing efforts together to increase search results saturation. This includes optimizing your channels and content, including local, image, videos, PPC, mobile, user generated content, social, and organic. The purpose is not only optimizing each bucket individually, but to also build a congruent strategy across the channels.

There is no doubt that the search engines will continue to evolve in 2012 as we all eagerly look forward to the new year and reflect on all the successes and major achievements in 2011 that helped us build a better understanding of what’s to come in 2012.

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Five Quick Actions to Get Your SEO on the Right Track for 2012

As we move towards a New Year and another 12 months of fervent optimisation, I’d like to contribute a few simple tips that will help keep your SEO on the straight and narrow. These are quick wins for issues that are well within your control, but which are often overlooked as time is spent on other issues.

Why not take a break between the turkey and Christmas pud to put a few of these into action over the festive period…

Update Your Sitemaps

Websites change so regularly that it’s very easy for sitemaps to become out of date extremely quickly. Bing has said that if sitemaps have more than 1% of errors/low value pages then they start to mistrust them and its likely Google have a similar approach. Get your XML sitemaps up to speed, remove any 404s that have crept in and you’ll start 2012 in much better shape.

Start to Schmooze

Life’s all about relationships right? If you can make friends with people they’ll be happy to do you a favour. With this in mind, make it your goal to make a few new friends in 2012, whether that be contacting someone via email, giving them plenty of attention on Twitter or commenting prolifically on their blog. It will take a bit of time, but if you can do this with a few influential people in your industry then in summer 2012 you could be in a great position to start pulling in some favours…

Give Your Videos a Boost

If your website uses videos then you should be doing everything you can do get the maximum value from the spent on them. Videos can give you real edge in the search results, whether it’s getting traffic through specific video searches or better click through from natural searches where your video stands out from the crowd.

The best way to do this is to get a video sitemap set up. To do this, create a file in the format Google requests which includes all the videos on your site and their key details (title, file location etc). Add this to your server, reference it in your robots.txt file and add it to Google Webmaster Tools so Google knows where it is. Then all the time and effort you put into creating great videos should be returned in traffic to the site.

Get Free Links!

What’s easier than getting links that people have already given you? One of the easiest link building tactics is chasing up people that are linking to 404 pages on your site. Go to Google Webmaster Tools, click on Crawl Errors and you will get a list of pages which are linking to incorrect URLs on your site. Identify the external ones and contact those webmasters to see if they will correct the link to point to a relevant page. Alternatively, you could 301 redirect the page in question to the one you prefer on your site. This would be a quicker approach, though removes the potential for interaction with a new contact.

Write a Great Blog Post

It’s easy to fall into a regime of churning out blog posts that every other blog in your niche has covered and just fade into the background. Whilst it’s nigh on impossible to create a groundbreaking post every time, it’s good to take a step back and produce something of real value every so often. Do some research, share some incredible knowledge, or just create something amazing that will make you stand out from the crowd. It will take a little more time, but the attention and linkability you provide will be worth it…

None of these activities have to take a lot of time, they just need putting in the diary so they definitely get done. Find 30 minutes here and there over the Christmas period and you’ll set yourself up nicely for a great 2012.

SEO Expert India

What is Google’s +1 and it’s Importance

Google noticed the release of the latest addition to the search engine On March 30th, a small button called +1. As with all Google announcement is always going to be the consequences, for good and not so big that the average blogger and professional. Identify with the prospective impact of a new feature of Google can help you better prepare for the next few months of your blog.

What is Google’s +1?

Basically, Google is a way for people to vote until the results at Google, not to appear as a relationship Digg.

If someone wants it, so they can be found on Google, they hit a button +1, then on with life. When someone does the same search on that person has done, he sees that there is an attachment to the public domain, and that at least in the eyes of Google, to encourage them to click on that income.

If you decide to allow your name to appear, the people in your network can see that you particularly liked this result. But this last feature is optional.

Importance of Google’s +1

Now, Google has talked about how social media and social networking is to tie directly into the search engine optimization. It used to be that we just built a set of links to a list of keywords. But what I noticed is that SEO as other aspects are still important, like how the site deals with social media.

We can link this increased reliance on social media in the Google search to get the most favorable results.

Now it is Google and you try to guess the position that the first results for the keyword Professional Blogger. Of course, someone might have a lot of backlinks, all containing the anchor text, to save the request that they deserve the number one result.

But how does Google know that backlinks are genuine or not?

The only way for them to know if this site is considered an “authority” is to see what people think. And what better way to keep track of how Darren is doing in the media and social networking world?

Make the LOVE potion for your SEO

How to Make Google Fall in Love with You?

Last week I received an email from a highly specialized training facility in China. I’m based in Ahmedabad and didn’t have any close friends or clients in China. How did this happen?During our follow up discussion I asked him how he found me. You may well imagine my surprise when he told me I was #1 on their Google search!!

Wow!!

He then remarked that it must have cost a lot of money to hold that spot. You may well imagine that cool, special glory feeling inside when I was able to tell him that no; I’ve never spent a cent on SEO optimization services. The research and my gut sense agree!  Feels amazing!!

Lots of my clients used to pay big money every month in order to get the boost in the rankings, and as I convert them over to an optimized WordPress blog and show them how to use it their rankings ascend organically.

Here’s some complimentary consulting for brewing up your own SEO Love Potion:

>> Create your own content (writing, pics, and/or video)
>> Publish at least once a week on a consistent schedule
>> Respond to people when they are kind enough to comment
>> Repurpose your content on other sites as much as possible, within the established guidelines
>> Be a fan of other people’s sites and they will love yours too!

Any favorite SEO Love Potion ingredients you’d like to share? If you enjoyed this post, please share it with your friends!

Smart Marketing with SEO, PPC, Quality Content

Companies that are just starting out tend to miss a few steps when it comes to marketing their website. They could spend over ten grand and have a spectacular website but it might just sit there without a single page view if there is no SEO follow up, Google Adwords campaign and definitely if the website doesn’t have quality content.

You will hear it time and time again, content is kind when it comes to SEO and website marketing. If your website isn’t geared to being recognized by search engines then it will just sit there. Surewriteseo.com has made a smart move when it comes to content. This company provides superior quality content for websites as well as articles for marketing. Using high quality content in combination with SEO standard practices; a website can begin to gain traffic and eventually convert those page views to revenue.

SEO has not changed with Google Instant introduction

Search engine improvement has not denatured because of the introduction of Google Instant search.

That is according to Jake Hird, a senior research analyst at digital marketing community Econsultancy, who said that it looks like the introduction of Instant was to develop user experience, not commute the way pages are listed.
This could mean that companies enter the vary methods to assign their sort online, including placing keywords in stories to aid hit them more related to searchers.
Google dominates the search engine market; figures released by comScore earlier last month pioneer that 66.6 per cent of conducted searches were finished assort in December.

Mr Hird added that very little has changed through the beginning of Google Instant.

“We just put out our SEO [search engine optimization] buyers guide and although it is something to be aware of, it doesn’t actually change how the algorithms rank pages, that are the key point that a lot of people overlook sadly,” he said.