Category Archives: Hire SEO Professional
Successful Organic SEO Strategy in 2011
As 2011 comes to a close, I reflect on tried and successful initiatives implemented throughout the year. This article dives into three proven strategies that help clients drive high return on investments in terms of online revenue.
Quality Content has always been one of our core SEO strategy, as many industry expert puts it “Content is King”. The updates that happened in 2011 are the perfect testimony on just how important content is. For example:
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- One of the focuses of the 2011 Google Panda updates was aimed at the quality of site content, with this update; many sites that acted as content farm or boasted low quality duplicate contents were penalized. On the flip, my vigorous standard on the quality of content has ensured our websites came of this update unscratched, with some sites performing even better.
- We are also continually improving our products and tools such as E-Coupon, CMS, Review Modules, etc to help client websites maintain freshness of content.
- We also implemented Rich Snippets to help Search Engines identify the on-page content more easily and accurately.
- Design and content goes hand-in-hand. We have always preached the idea that website design should prioritize usability and crawlability along with being visually appealing. Updates that happened in 2011 were yet another testimony of this idea.
- As you can see in the example given below, this is how websites are being crawled and shown on the new Google Preview feature introduced earlier in the year. Image 1 shows how a well developed hotel site fouced on usability and crawlability is previewed on Google Preview. Image 2 shows an example of a site that was developed purely focusing on visual appeal.
- The second reason why usability-focused design is important is because download time affects search, and Google has shown just how important it is in their webmaster tool.
- Another area of focus we have in 2011 is the Cross Channel Optimization initiative. Interweaving online channels and marketing efforts together to increase search results saturation. This includes optimizing your channels and content, including local, image, videos, PPC, mobile, user generated content, social, and organic. The purpose is not only optimizing each bucket individually, but to also build a congruent strategy across the channels.
There is no doubt that the search engines will continue to evolve in 2012 as we all eagerly look forward to the new year and reflect on all the successes and major achievements in 2011 that helped us build a better understanding of what’s to come in 2012.
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Five Quick Actions to Get Your SEO on the Right Track for 2012
As we move towards a New Year and another 12 months of fervent optimisation, I’d like to contribute a few simple tips that will help keep your SEO on the straight and narrow. These are quick wins for issues that are well within your control, but which are often overlooked as time is spent on other issues.
Why not take a break between the turkey and Christmas pud to put a few of these into action over the festive period…
Update Your Sitemaps
Websites change so regularly that it’s very easy for sitemaps to become out of date extremely quickly. Bing has said that if sitemaps have more than 1% of errors/low value pages then they start to mistrust them and its likely Google have a similar approach. Get your XML sitemaps up to speed, remove any 404s that have crept in and you’ll start 2012 in much better shape.
Start to Schmooze
Life’s all about relationships right? If you can make friends with people they’ll be happy to do you a favour. With this in mind, make it your goal to make a few new friends in 2012, whether that be contacting someone via email, giving them plenty of attention on Twitter or commenting prolifically on their blog. It will take a bit of time, but if you can do this with a few influential people in your industry then in summer 2012 you could be in a great position to start pulling in some favours…
Give Your Videos a Boost
If your website uses videos then you should be doing everything you can do get the maximum value from the spent on them. Videos can give you real edge in the search results, whether it’s getting traffic through specific video searches or better click through from natural searches where your video stands out from the crowd.
The best way to do this is to get a video sitemap set up. To do this, create a file in the format Google requests which includes all the videos on your site and their key details (title, file location etc). Add this to your server, reference it in your robots.txt file and add it to Google Webmaster Tools so Google knows where it is. Then all the time and effort you put into creating great videos should be returned in traffic to the site.
Get Free Links!
What’s easier than getting links that people have already given you? One of the easiest link building tactics is chasing up people that are linking to 404 pages on your site. Go to Google Webmaster Tools, click on Crawl Errors and you will get a list of pages which are linking to incorrect URLs on your site. Identify the external ones and contact those webmasters to see if they will correct the link to point to a relevant page. Alternatively, you could 301 redirect the page in question to the one you prefer on your site. This would be a quicker approach, though removes the potential for interaction with a new contact.
Write a Great Blog Post
It’s easy to fall into a regime of churning out blog posts that every other blog in your niche has covered and just fade into the background. Whilst it’s nigh on impossible to create a groundbreaking post every time, it’s good to take a step back and produce something of real value every so often. Do some research, share some incredible knowledge, or just create something amazing that will make you stand out from the crowd. It will take a little more time, but the attention and linkability you provide will be worth it…
None of these activities have to take a lot of time, they just need putting in the diary so they definitely get done. Find 30 minutes here and there over the Christmas period and you’ll set yourself up nicely for a great 2012.